British Famous
British tourism is suffering. American millennials are choosing travel destinations with experiences that appeal to their interests – like nature, Coachella and brunch.
We wanted to show them Great Britain has that stuff too. So, we got "British Famous" influencer Diane Morgan to to get them to pay attention by doing things they love, in British places they'd adore.
we made our case
released a 4-part web series
created 252 pieces of content
drove to location specific experiences
a landing page, in depth articles and ultimately, a booking portal.
