creative, gentleman
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Qualcomm

Lifeline

For Qualcomm's 2016 advertising campaign, we didn't do an advertising campaign. Instead, we found an innovative way to show a phone's inner beauty: by creating a product demonstration video disguised as a 30-minute thriller.

The film itself was written by Academy Award winner Armando Bo. We helped along the way and created most of the ancillary content. 

Trailer

Case Study

Full Film

Inside Lifeline - Product Film

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PRESS
The New York Times, PSFK, Creativity, Fast Company, SHOOT, Ads of The World, Advertolog, Coloribus

AWARDS
The One Show Best in Discipline & Gold (Branded Entertainment), Cannes Lions Bronze (Entertainment), D&AD Graphite Pencil, Spikes Asia Grand Prix, LIA Silver & Bronze, Ciclope Gold (2), Brand Film Festival (5)

ROLE
Copywriter
in partnership with Pete Nordstrom

CREDITS
CCO: 
Teddy Lynn, Art Director: Andrew MillerCopywriters: Dan Winikur, Pete Nordstrom, and Tim StieflerProducers: Matt Bonin, Nicole Severi