For Qualcomm's 2016 advertising campaign, we didn't do an advertising campaign. Instead, we found an innovative way to show a phone's inner beauty: by creating a product demonstration video disguised as a 30-minute thriller.
The film itself was written by Academy Award winner Armando Bo. We helped along the way and created most of the ancillary content.
Inside Lifeline - Product Film
The New York Times, PSFK, Creativity, Fast Company, SHOOT, Ads of The World, Advertolog, Coloribus
The One Show Best in Discipline & Gold (Branded Entertainment), Cannes Lions Bronze (Entertainment), D&AD Graphite Pencil, Spikes Asia Grand Prix, LIA Silver & Bronze, Ciclope Gold (2), Brand Film Festival (5)
Copywriter in partnership with Pete Nordstrom