creative, gentleman

British Airlines / American Airlines / British Tourism Board

British Famous

British tourism is suffering. American millennials are choosing travel destinations with experiences that appeal to their interests – like nature, Coachella and brunch.

We wanted to show them Great Britain has that stuff too.  So, we got "British Famous" influencer Diane Morgan to get them to pay attention by doing things they love, in British places they'd adore.

we made our case

released a 4-part web series

created 252 pieces of content

drove to location specific experiences

a landing page, in depth articles and ultimately, a booking portal.