What to do with your busted bracket.

The campaign: Some things you shouldn’t try, like [insert super whimsical thing that you under no circumstance should try]. Other things you should try, like the sweet and refreshing taste of Coke Zero.

Our job: To bring the idea to life during March Madness. 

The insight: Within 5 hours of the NCAA tournament starting, 94% of brackets are busted. 

What we did: Enlisted Kenny "The Jet" Smith, and created a content series called “Things You Shouldn’t Try With Your Busted Bracket."