British Airlines + American Airlines + British Tourism
Ever heard of Diane Morgan? Probably not. That's because she's British Famous. But to be the real kind of famous she's trying to make it America. So she's doing things we love, while showcasing iconic people, places and experiences in the UK.
We used the series to create a ticket acquisition campaign. Retargeting Americans who saw it with deals on flights. And it worked.
We overshot our goal of selling 10,000 tickets, and helped win the British Airways business for Ogilvy.
WHAT DID I ACTUALLY DO? – My partner and I had a hand in almost everything. We came up with the campaign idea, helped write most of the episodes, and created all the supporting social content.