Get Business Done
No matter the size of your biz, American Express OPEN has the tools and utility to help you Get Business Done.
So, for their new campaign, we took this thought a step further, and took on the things that get in the way of getting business done. Everything from jargon, to meetings, to long case study videos.
My partner and I established the lighthearted new social tone for the brand, and created all the digital assets.
We showed what gets in the way of getting business done through films and animations.
In the spirit of Get Business Done, we made case studies in 16 seconds.