British Airlines + American Airlines + British Tourism
Ever heard of Diane Morgan? Probably not. That's because she's British Famous. But to be the real kind of famous she's trying to make it America. So she's doing things we love, while showcasing iconic people, places and experiences in the UK.
We used the series to create a ticket acquisition campaign. Retargeting Americans who saw it with deals on flights. And it worked.
We overshot our goal of selling 10,000 tickets, and helped win the British Airways business for Ogilvy.
WHAT DID I ACTUALLY DO? – My partner and I had a hand in almost everything. We came up with the campaign idea, helped write most of the episodes, and created all the supporting social content.
British Famous - The Action Hero
British Famous: The Foodie
British Famous: The Self-Help Guru
British Famous: The Rock Star
Marvel + Synchrony
What do a bank and the demon-fighting sorcerer Doctor Strange have in common?
Nothing. Except that they both save (see Fig. 1).
So we created a "superhero" who saves money, not lives. And instead of invisibility, or metal claws, he wields something way more super – Synchrony Bank's high yield savings accounts.
WHAT DID I ACTUALLY DO? – My partner and I wrote and produced both ads.
Use it From Anywhere
The Sorcerer of Savings
Qualcomm doesn't manufacture your phone's shiny exterior. They manufacture your phone's shiny interior – in the form of super fast Snapdragon mobile processors.
For their 2016 advertising campaign, we didn't do an advertising campaign at all. Instead we created a product demo disguised as a 30-minute thriller.
It was kind of a ballsy move. Thankfully people liked it.
WHAT DID I ACTUALLY DO? – My partner and I wrote all the supporting social posts.
Lifeline | :30 Trailer | Qualcomm Snapdragon
Inside Lifeline with Armando Bo | Qualcomm Snapdragon
Before this project briefed, our Creative Directors sold in a campaign called “Should/Shouldn’t”. It worked like this: Some things you shouldn’t try, like (insert super whimsical thing that you under no circumstance should try). Other things you should try, like the sweet and refreshing taste of Coke Zero.
Our job was to bring the idea to life during March Madness.
After doing some research, we we came across a surprising insight – within 5 hours of the NCAA tournament starting, 94% of brackets are busted. So we enlisted sportscaster Kenny Smith, and created a content series called “Things You Shouldn’t Try With Your Busted Bracket,” which highlighted all the stupid things you should never do when your bracket goes bust.
WHAT DID I ACTUALLY DO? – The whole shebang with a team of four.
Should You Celebrate Your Anniversary With Your Busted Bracket
Should You Make a Kenny Big Head Out of Your Busted Bracket
Should Kenny Make a Toupee From A Busted Bracket
Should Kenny Relive His Glory Days With His Busted Bracket
Some people go to Soul Cycle for fun. Others edit all 8 Harry Potter films into one cohesive epic.
This fan-edit went crazy viral, landing 200,000+ views in just 2 days. Unfortunately, its success captured the attention of Vimeo who took it down for obvious copyright issues.
So a few months later I reuploaded it, and got .0025% of the views. Sucks.
I may not be great with chopsticks, but I am good at winning $50,000.
How could I make such a grandiose claim? Because forks rule and my friend and I won $50k from Vitamin Water to produce our webseries, Office Assassins.
We wrote it, starred in it, and produced it all ourselves (and with some help from friends).
Office Assassins Official Trailer
Vitamin Water Entry Video
Office Assassins - Episode 1
Office Assassins - Episode 2
Office Assassins - Episode 3
Office Assassins - Episode 4
Office Assassins - Episode 5
Office Assassins - Episode 5
Office Assassins - Episode 6
Pepsi 'Live For Now' Case Study
Sometimes my partner and I can be real jerks. Like that one time we poked fun at the Pepsi commercial by creating a case study for Cannes.
We wrote, edited, and released it all in a day's time. And if you're wondering what I sound like, then wonder no further. That VO is all me.
Pepsi 'Live For Now' Case Study Video
White papers are about as interesting as a game of baseball. So to make IBM's C-Suite Study more engaging, we created a series of stylish videos, and drove people to IBM's thought leadership site.
Was it effective? Did we win an Effie? Am I wearing pants right now? Yes. Yes. And no.
WHAT DID I ACTUALLY DO? – I produced the entire video series and provided creative input during the edit. By demonstrating my creative chops on this project, I was able to transition from Producer to Copywriter.
IBM C-Suite Case Study
Having COPD feels like breathing through a straw 24/7 which sucks (pun very intended). So using this insight we built a campaign to raise awareness for the disease and grow consideration for Philips's respiratory products.
WHAT DID I ACTUALLY DO? – My partner and I wrote the Whoopi commercial and created the canvas ad.