WHAT DID I ACTUALLY DO? – My partner and I wrote all the supporting social posts.
Lifeline | :30 Trailer | Qualcomm Snapdragon
Inside Lifeline with Armando Bo | Qualcomm Snapdragon
Before this project briefed, our Creative Directors sold in a campaign called “Should/Shouldn’t”. It worked like this: Some things you shouldn’t try, like (insert super whimsical thing that you under no circumstance should try). Other things you should try, like the sweet and refreshing taste of Coke Zero.
Our job was to bring the idea to life during March Madness.
After doing some research, we we came across a surprising insight – within 5 hours of the NCAA tournament starting, 94% of brackets are busted. So we enlisted sportscaster Kenny Smith, and created a content series called “Things You Shouldn’t Try With Your Busted Bracket,” which highlighted all the stupid things you should never do when your bracket goes bust.
WHAT DID I ACTUALLY DO? – The whole shebang with a team of four.
Should You Celebrate Your Anniversary With Your Busted Bracket
Should You Make a Kenny Big Head Out of Your Busted Bracket
Should Kenny Make a Toupee From A Busted Bracket
Should Kenny Relive His Glory Days With His Busted Bracket
Having COPD feels like breathing through a straw 24/7 which sucks (pun very intended). So using this insight we built a campaign to raise awareness for the disease and grow consideration for Philips's respiratory products.
WHAT DID I ACTUALLY DO? – My partner and I wrote the Whoopi commercial and created the canvas ad.
Breath Boldly Hero Video
Breath Boldly - Canvas
COPD Final Celeb Supercut
White papers are about as interesting as a game of baseball. So to make IBM's C-Suite Study more engaging, we created a series of stylish videos, and drove people to IBM's thought leadership site.
Was it effective? Did we win an Effie? Am I wearing pants right now? Yes. Yes. And no.
WHAT DID I ACTUALLY DO? – I produced the entire video series and provided creative input during the edit. By demonstrating my creative chops on this project, I was able to transition from Producer to Copywriter.